Coaching, Consulting & Training
for High Value Personnel

the Sales CODE

Want higher sales? Qualified prospects? Sustainable growth? It’s in the CODE.

Let’s be honest, your sales could be better. Everyone’s could. You may be doing fine, even good. But you’ve plateaued. You can’t seem to break the barrier. Your sales team is in need of some new life. You need a marketing plan. CODE can help.

CODE is a proven marketing and sales process with a simple goal in mind – make an impact on business practices to get rapid and sustainable results. Results that not only increase sales but also organize people, manage expectations, track progress and drive accountability. Results that truly change your company, unlocking it’s vast potential.

We have found that the biggest competition, the greatest adversary to the CODE process is simply an unwillingness to change. Inactivity. Companies that won’t admit they have a problem and are willing to sit by while their business remains status quo.

Sure, there are other sales and marketing tools. And perhaps they can help on some level. But they will not change the attitude of your people and business practices. Only CODE will do that.

You can make changes that will impact your company. Profoundly. You can grow. You can push past what you thought was the peak and get to the next level. You truly can.

It’s in the CODE.

What's in the CODE?

Communication. Organization. Documentation. Evaluation.

It’s in the CODE.

CODE is a combination. A combination of elements that make up a process that unlocks your companies potential for growth. Each of these parts on its own will positively impact your organization. But when all aspects of CODE are implemented, and executed properly – the results are far-reaching and sustainable.

  • Communication - keys to establishing relationships, internally and with prospects.
  • Organization - a structured approach to better manage all resources.
  • Documentation - the means to generate a detailed account of your progress.
  • Evaluation - the capability to accurately assess your performance.

These are the key components which drive what makes CODE work. And it does work, we have the results to back it up. CODE isn’t about spiking sales – it’s about changing the way your company goes about the entire process of business development. It’s about changing the way your people view prospecting, customer qualification and the entire sales process.

What’s in the CODE is a vast array of tools, expert consultation and proven implementation techniques that lead to concise benefits that will build your business. A top-line look at some of these benefits would include: • Improved internal communications • Better personnel organization • Superior expectations management • Extensive progress documentation • Higher level of accountability • Qualified prospect generation • Constant and predictable sales process • Profitable opportunities identified • Differentiation from the competition • Design/Build opportunities created

Why CODE?

Why was CODE created? Necessity – the mother of invention.

CODE was born of a need to implement real change that would truly build business from the inside. Not simply from a marketing standpoint. Not only on an organizational level. But from a larger, full scope, business practices point of view.

You can provide people explicit instructions, and yet without support and coaching, even the best plans fail. CODE recognizes that companies, and thier "associated processes" are really people. And people not only need process, they need support to achieve a sustainable change.

CODE was created as a solution to address the many issues facing CEO’s and their companies. It is a key to unlock the enormous potential that exists in so many organizations and was designed to translate your relationship management skills to even the most junior level person.

To provide the ability for companies to

  • Generate profitable relationships with qualified, new prospects
  • Focus prospecting efforts on target rich areas, specific to your firms building expertise, such as governmental, retail, long-term care, schools or churches
  • Lead prospects through a process of mutual respect building and disclosure
  • Monitor performance through actual sales proposal generation and post presentation
  • Review post-sales activity to evaluate team performance for continual improvement
  • Nourish core customer, supplier and business partnership relationships for sustained long term goodwill and referral opportunities.
  • Give business development teams the tools and training they need to be effective

No one wants to come to work and fail. Yet often the business teams experience extreme frustration due to a lack of measurable results. CODE provides everyone on the team with the game plan and playbook so that they can be effective, and be acknowledged for their contributions.

To solve the problem once and for all of “who’s going to follow up on that?”
Most businesses have reached a level of growth because they’ve done something successful in the area of sales. To reach the next level of growth though, chances are - you’ll need to do something different. CODE will provide your team with what it needs to break through the barriers and maximize all available resources to achieve the next level of revenue growth.

To provide a marketing plan that finally makes sense.
Your company will spend its budget on marketing. The key question is, "Will it provide to you absolute return on investment?" Many times a company cannot say with certainty that the existing plan will provide return on investment. So, where will you invest this year to find qualified new prospects? Where will you advertise? What is the best use of costly internal resources? CODE will provide the plan, the tools, and the coaching that you need to best utilize every asset you have without costly new expenses.

For more information about CODE, contact an FSTD associate.

Note: Contents of this page, of the CODE concept and training materials are copyright MarketSmartz and are used by permisson.

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Testimonial

When we met Rob our business was struggling. We were having trouble genterating new leads and finding people interested in our product.

What his teaching and training have done is help us to be intentional about what we are doing. With the YBR system he teaches, we are able to indentify possible prospects, put them in our system and work to move them up the system till we obtain a close. Any of our staff is able to determine where the prospect is in the process and also help to move them along. It has given us confidence in what we are doning and that goes a long way when you are talking to your customers.

Rob's knowledge and expertise in what he is doing is very strong and I would encourage any company wanting to build a pipeline of prospects to sit down with him and let him explain how it works. It has helped us get back to work in tough times.

Gordon MacFarlan, Owner, DCI Pool

Related Links

Radio Resources Listen to two radio interviews with Elizabeth Allen, the creator of the CODE system. Download the PowerPoint free.

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